The Lack of Clarity Kills

For most people, Monday is just another long start in a new week. I never fail to see people complaining about Mondays. ūüėČ

I remember those days when I had to get up early to go to work. I did not like driving to work, or being at various meetings.  Now, it is completely a different story. I still wake up early though, but there is a difference to waking up early and be fully fired up doing what I love.

I thought of sharing something interesting today.¬† I see many people who continue to circle around the idea of starting an online business, but they never start one. I have seen people who are motivated to make money online but they never take action. I have gotten people who wanted to hire me to coach them, and I turned them down. You may be wondering why. I love helping people, but I cannot work with anyone who don’t even know what they want. The lack of clarity is the #1 factor that makes people fail in the online money making industry.

In fact some of these people are some of the smartest and brightest people I’ve seen. But they don’t want to commit and step outside their comfort zone. They read books, go to seminars, follow a lot of gurus/people online, and they still don’t know what to do. Not having clarity is the biggest obstacle to starting an online business.

Here is another important factor. People are afraid to becoming successful. You may be asking “Huh, whatl!?!”¬† Yes, this is true! people want to be successful but they are afraid of success! Why? It’s because people are afraid of losing. If you have a lot of self doubts, and “what ifs” going through your head, you have to get over it. It’s not your fault if you often think like this. Our mind has been conditioned and programmed that way.¬† I was once in your shoes too. I had a lot of “what ifs” and used my high paying job as cushion “if” things didn’t work out. This was killing me more than I wanted to admit then.¬† When I viewed my business as a hobby, I didn’t get results.

I cleaned up the way I think, I worked on my inner self more, I worked with a coach and I invested into myself.

So here is my tip for you…realize that if you were to fail, you will be just one step closer to becoming successful. No one likes to fail or lose on purpose. The first step is to understand and accept that it’s okay to fail, because you will learn a valuable lesson along the way.¬† Accept that failing is just part of the process to become successful.

I have not failed. I’ve just found 10,000 ways that won’t work“. – Thomas Alpha Edison

Once you get clarity in your mind, you need to focus on building a strong foundation to your business. Just like building a home, you can’t go straight to put up the roofs without a foundation. It’s just not possible!

People are looking for freedom. But the road to freedom is the much less traveled one. Isn’t that interesting? Just something to think about.

 

Val Geerken

 

lack of clarity

 

How to get good content for your website

Good-Content

 

The biggest complain I have heard from people when it comes to blogging is “mental block/writer’s block”. People have a hard time to come up with good content for their website or even web 2.0 properties for back-linking purpose.

I do both paid traffic and free traffic. I love both and they compliment each other. The way I think of free traffic is like long term savings. And paid traffic for short term. I know it is a little weird, but I am a bit weird myself ūüėČ

Anywho, the downside with free traffic is you don’t get results right away. This is what turns most people off from doing free traffic. But the benefits for long terms…priceless. Let me ask you, how many times do you search online for something specific? Whether it is for local search, or specific items that you are considering to buy. Chances are, you actually go online to read some reviews before you decide to buy anything. This is why content is king.

So today, I am sharing a strategy that gives you an unfair advantage in producing good content for your site, web 2.0 properties, article marketing, or even a baseline for your video marketing content.

I just posted this video tutorial, it’s a little over 9 minutes long and you can apply it right away.¬† Watch the video below.

What you need/resources mentioned in the video:

1) www.expireddomains.net
2) www.google.com
3) web.archive.org/
4) Spin rewriter tool (whatever you currently use)
5) Plagiarism check site like copyscape.com

 

How to get good content for your website

 

Enjoy,

Val

How to market a business

How to market a business online

I was inspired to write this post after seeing a number of people who promote their business the wrong way. There has been countless of times where I was approached by marketers on Facebook who pitched their businesses to me. In fact, some of them were downright ‘rude’ in my book; such as sending a message without greetings and went straight to pitch “Join me HERE, you’ll grow your business FAST“. My thoughts were…”Let me think for a second…who are YOU and WHY should I join you?” ūüėČ

You should first build a rapport before you attempt to ask anyone to join your business. And in my experience,  blogging is a wonderful way to market both your business and your brand.  Additionally,  text marketing and email marketing also help you in building and maintaining relationships with your followers and prospects.

how-to-market-a-business-online-effectively

How to market a business online via blogging

If you are an internet marketer, a product creator or network marketer,  your blog should be used as a way to communicate and provide value to your followers and prospects. You do not want to use your blog as pure advertising platform. I have seen a lot of blogs that are overloaded with graphics. This is a turn off to anyone who comes across your blog. You want to keep your blog as clean and professional as possible.

So how to market a business online via blogging exactly? Your blog should be filled with content that can also prove that you are an expert in your niche. You should aim to be a problem solver in your field, this will make you valuable and respectable in your field (think authority). People often ask me how to market a business online with blogs and what are the benefits of blogging? Well it comes down to one thing.  You will have a lot of influence to your followers and prospects, which will result in future sales. Business is all about relationships, and your blog is the bridge to your followers.

 

how-to-market-a-business
While at this, I want to share a little bit of tips on how to market a small business online via blogging as well.

How to market a small business online via blogging

Many small business owners do not blog. In fact, if you are one of them, you are already leaving a lot of money on the table.

Blogging has been exceptionally simplified today with WordPress (the most popular blogging platform). You can easily install with a few clicks via your webhost and get up and running within minutes. (I cover this in my bootcamp, so feel free to take advantage of my free bootcamp if you have not already). Of course, if you want to customize your blog, it can take a little bit more time and some know how. When you blog, you can connect and share relevant and timely information with your customers and clients.  In an essence, it is a way you communicate directly with them. Your blog can be the most powerful content marketing platform.

We are in a digital technology era now that any business without websites or any online presence, cannot sustain and compete other businesses with websites.¬†And today we are definitely¬†seeing a lot of the world population spending their time online. If your business do not have a blog, you are losing out to your competitors.¬†I have seen time and time again people look for information online for nearly everything. People go online to check out local deals, restaurants, events, etc …¬†from home,¬†while on the go, via their mobile phones.¬†¬†So if you think you are doing well without a website or a blog, think again.

If you are a business owner who already have a website, you also want to make sure that your blog is mobile optimized. More people are spending time online via their mobile devices.  Fortunately, many blog themes are already mobile compatible. For example, I use Genesis theme for my blog on wealthandmoney.net , and it is by far one of my favorite themes.

How to market a business example…

Say you own a Japanese restaurant in Los¬†Angeles. Then there is¬†a tourist or someone who¬†just moved to Los¬†Angeles, and is looking for a Japanese restaurant. The most common keywords being used would be something like “Best Japanese restaurant in Los Angeles“. Now,¬†there are a lot of Japanese restaurants in Los Angeles. Guess what? The first few results in Google would be the place the person go visit.¬†Now think about this if your “potential customer”¬†see how you engaged you are in your blog, people are 90% more likely to go visit your restaurant. You can also give “live discounts” via blogging on your blog. Something like¬†“Friday only discount, buy one entree get another free – lunch only offer”. ¬†And don’t forget to share this on your social media account and let it go viral. ¬†You may think that you do not have a lot to write about Japanese restaurant, there are tons that you can write about; From your menu, to pictures of your chef cooking mouth watering dishes, and even traditional Japanese cooking. Many people appreciate this type of story.

how-to-market-a-business-online

Bottom line, if you are a business owner,  you can maximize your profit without much out of pocket costs by leveraging content marketing a.k.a by blogging.  Blogging is powerful and can bring you fresh leads and customers.

Get my 10 days bootcamp to learn more about authority blogging and how to brand yourself so you can literally sell anything effectively.

Val Geerken @ www.wealthandmoney.net 

SEO vs PPC

 

Keep in mind that every traffic source is different. You determine good quality traffic through constant testing.  If you are not testing and tweaking your campaigns, you are leaving a lot of money on the table. Determine if your landing pages performing well, split testing your landing pages to maximize your results. With that being said, there is a learning curve to PPC. I suggest start with small budget and test your results.

SEO on the other hand is like long term investment. You are essentially going to be bringing a lot of natural leads or clicks to your website by ranking high in the search engines like Google, Yahoo, and Bing. You will need to learn how to do SEO the right way, follow the SEO best practices and be vigilant when Google algorithms changes takes place. You can also outsource the SEO factor to people who provide SEO services. Bear in mind that it can take months, and in some cases up to a year or more to reach up to the first page of Google for natural results. But the result is well worth the investment.

So which method is better? It comes down to your time and budget. If you want traffic fast and have money to invest into PPC, PPC is a good option for you. If you don’t have a lot of money to invest into paid traffic, but you have time, then you probably want to put all your effort into doing SEO the right way.

 

seo-vs-ppc

 2) Do I have the time and patience for long term results?

If you know anything about long term savings and long term investment, SEO is similar to that. Running an SEO campaign and building backlinks can be daunting for some people. It requires ultimate patience because you won’t see results right way. It can take months before your content start showing up in search engines. One thing you want to consider is how competitive your keywords are.¬† You can check on how competitive is the SERPs (Search Engine Results Pages) for the keywords you intend to use by entering your keywords to Google keywords tool, or keyword tools like Long Tail Pro. These tools will tell you how competitive your keywords are. It also provide you monthly local and global search for those particular keywords. ¬† I can tell you that content marketing is evergreen. So if you have the time, I highly suggest you seriously look into doing more SEO for your websites. Remember this can be outsourced too.

  • Ongoing effort. Link building is important. What you need is relevant pages linking back to your website. This will help you very much in your SEO campaigns.¬† As oppose to PPC.
  • The biggest benefit from SEO is you will get highly targeted and high quality leads coming to your website for long time to come. Follow best practices and avoid blackhat methods.
  • Slow Results.

SEO or PPC?

I would start with the questions above and see what makes the most sense for your business. Personally, I prefer to do both as they can be powerful when combined together. So, if you have the money to invest, I would do both to get immediate result, and invest on your long term results.

Comments below. ūüėČ

Val Geerken @ WealthandMoney.net

Personal Growth and Your Business


In the past few years, I have been working with small business owners and with people who want to start a business. One of the most common problems I see is that people do not have faith or a belief system in place. Don’t confuse faith with religion here, the faith I am talking about has nothing to do with religion.

I have seen time and time again that people who failed in their business did not do so because they were not smart enough, but it was because they did not strong enough faith that they could success.¬† I am often speechless when people say things like “it is okay for others to be successful, I don’t have what they have”.¬†¬† Most people don’t realize that all it takes to be successful is to¬†get started. You don’t need to know how to code, you don’t need to know how to design webpages, you won’t always know how to connect the dots right away. Heck, there are many things I still don’t know how to do but I strive to figure it out. You will stumble along the way, but if you have faith in yourself, you will figure out how to run a successful business.¬†

Personal Growth and Your Business

Today, I want to talk about why personal growth and your business go hand in hand.  

If you think personal growth and your business has nothing to do with each other, think again. Many companies hire personal growth or peak performance coaches to produce better results. It is more common than you think now, and you may be wondering why. Often times companies, owners,  and entrepreneurs hit a plateau and cannot get growing as they did before. The reason behind this is a lack of personal growth. 

This plateau could be caused by various reasons. Fear of taking the next step, fear of taking a big risk, not knowing what to do next, or being too comfortable with their current status. What is the number one rule to success? It is to step out of your comfort zone , and constantly be stretching yourself beyond your “limits”. The problem is we cannot always see the blind spot. After all, it is called a “blind spot” for a reason.¬†

Personal Growth and Your Business Matter

If you ever hit a plateau in your business. Consider hiring a coach. Working with someone or a peak performance coach can help you move past your obstacles. Sometimes, all you need is for them to show you what needs to be done to move past the current problems with your business. Whether you believe it or not at this point, personal growth and your business are tied together.¬† Think about this…

  • You cannot start a business without a belief system. It is far too easy for people get in a habit of being self defeating. In fact, many people do this without realizing it.¬†
  • Your belief system is tied with your personal growth.¬†
  • You cannot grow your business without investing into yourself: a.k.a again, the personal growth. “Your income can only grow to the extent you do – T Harv”

You must recognize and understand that your beliefs contribute to your success. In order to fully believe in yourself, you must work from the inside and dream even bigger. Your dream can turn into a reality when you believe in yourself. 

personal-growth-and-your-business


Consider this, “if people are not laughing at your dream, your dream is not big enough – Grayson Marshall”

You must first acknowledge that your business is already growing. Then you need to envision how your life will change with that. 
Make personal growth as part of your life and your business, consciously and subconcsiously. When you realize how important this is to your overall being and your success, you will direct all your thoughts, energy and full focus to make things happen. Personal growth and your business are tied together. Make a goal to make it part of your daily routines.

Let me know what you think!

 

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