Let’s face it, we live in a world full of advertising. We see ads on TV, all over the Internet, magazines, newspapers, on mobile phones, all over social media channels, all over the mall, painted all over public transportations, and even when playing games. There’s no way you can escape seeing ads unless, well, you fully disconnect yourself from today’s world.
That being said, people are used to seeing all sort of ads. From bad ads to downright weird ads. Over the years, there’ve been a lot of weird ads that went viral and actually brought in revenues (like Old Spice). Anyway, if you’re running a business online, advertising is part of your business.
Here’s a tip I want to share with you today: Don’t sell but help people. But before we get to that, you need to understand how people’s minds work in general. People like to see something bold, something unusual. So use this as an advantage to write compelling and bold ads to get people into your funnel. As soon as someone goes into your funnel, do the opposite: don’t sell. Ask any successful entrepreneurs, they’ll tell you the same thing.
Here’s something to keep in mind: If you want people to join your business, sell the benefits. You need to build relationships and understand the principle of how to sell without selling. In a way, selling is not selling, rather it’s all about helping your prospects. Give your prospects value and reasons to do business with you. This is the only way you’ll wear down your prospects because you grow on them. And at that point watch the commissions and the money rolling in to your bank, kind of like this 😉
It may sound confusing to you, but you need to put yourself in your prospects’ shoes. If you know what problem your prospect is facing, and you come in with a solution, you’re in a good position to close. If you’re an affiliate marketer, you must thoroughly understand what your company’s core values are, and the products you’re promoting. Identify who your target audience is. Every industry is different, and this is where research comes in. If you’re not putting in the time to understand your industry and what makes people ‘tick’, you won’t succeed. Look around you and you’ll see what works vs. what doesn’t work. That’s the beautiful thing about being in the Internet Marketing industry, you don’t need to reinvent the wheel. You just need to know what worked for other marketers and do it better in your own version. It’s all about learning from there on.
You need to also look at the market and trends. For example, if you understand technologies and know where we are headed ( i.e. mobile), then you should know that mobile marketing is the next evolution of Internet Marketing. You need to know how mobile technologies are going to impact your business. Think about it. Your audience are already hanging out on their mobile phones 24/7. The internet is constantly evolving. And if you want your business to grow, you need to adapt and evolve as well.
Here’s another thing for you to think about. Understand that you’re an entrepreneur, not a fly by marketer. There’s a big difference between the two. Don’t follow the wrong people who tells you to sell hard, because that’s not the way this business is built. Entrepreneurs have deep passions for what they do. Money is not their primary motivator. If you’re looking for a quick solution to your financial problem, this isn’t the right industry to be in. You’re going to be disappointed and most likely become one of the negative people who always label everything online as “scam”.
Change your view about making money online completely. Your mission in this industry is to be a solution provider and make life easier for others. Watch how everything changes when you do this.