It is a given, whether you sell products online or not, that a solid internet presence is essential. Yet believe it or not, studies show that at least 46% of small businesses don’t have a website – a crazy statistic but unfortunately true. But in today’s “on-the-go world” the reality is that a just having a traditional website alone is not enough. Websites that are made for laptop and PC viewing are simply not going to work on mobile devices. Consumers expect mobile-ready sites and will find something else if they are not mobile optimized.
How to Mobile Marketing
This question: “how to mobile marketing exactly?”comes up often. Many people are still confused when it comes to implementing mobile marketing strategy. The very first thing that you need to do is to make sure that your website is mobile friendly, or better yet, you need to create a stand alone mobile website. And you need to make sure that your site is cross-platform compatible. For example, a common beginner mistake is not taking into account that Flash doesn’t work on all platforms. Your mobile website shouldn’t be a duplicate of your regular website. Mobile versions should provide the key information in a format that is quick, easy and accessible. They should be “just the facts” – use less text and no long articles (which is a key strategy for traditional websites). Remember, they’re viewing your site on a small screen. Give users the option to view mobile or full version of your site– and let them choose what they need. If viewers like what they see and want to read more, they will save you in their favorites and check out your full website when they get to their bigger monitor.
Mobile Marketing Starts With a Mobile Compatible Website.
Yes, creating a mobile website will require a little bit of extra work, but in the end it will definitely be worth it. Let’s take a look at some of the advantages and benefits that a mobile ready website can offer:
- Mobile websites are accessible from anywhere as long as the person has an internet capable mobile device.
- Done correctly, mobile websites are optimized for smart phones, so that they load faster and work well on smaller screens.
- Mobile sites are SEO friendly which results in good rankings on search engines such as Google. Like traditional websites, they can be registered in online directories so your audience can find you easily.
- Mobile websites allow customers to use Geo-location apps that identify nearby businesses, making you easier to find and leading to better chances of making a sale.
- Mobile websites bridge the gap between online and offline advertising. By using Quick Release Codes (QR codes – those funny little squares you see popping up all over the place) in marketing materials, in print advertising campaigns or on product packaging, you can lead potential customers directly to your mobile website where they can learn more about you and register for on-going newsletters.
- Mobile websites help companies build their brand identity and stand out from their competition. By having a mobile website, your target audience can find you when they are actively looking for what they need – and are typically ready to make a purchase.
- A mobile website can be developed so that it acts like a mobile app, which makes it a more practical alternative than an actual app because mobile websites are cheaper and easier to maintain and more customer accessible.
- Mobile websites are a symbol of today’s fast paced world and having a mobile website puts your business ahead of your competition that doesn’t have one.
Now that we have clearly demonstrated why your business requires a mobile website, let’s turn to the practical side of things – how to get one set up. There are several options for how you can set up your mobile website. In order of preference they are:
1 . Going Mobile by Installing a Responsive Website
2 . Going Mobile by Creating a Mobile Ready Website
3 . Going Mobile by Adapting Your Existing Website
The term “responsive website” is used to describe websites that are specifically designed for needs of mobile viewers. These sites provide an optimal viewing experience by offering things such as easy reading and navigation with a minimum amount of resizing, zooming/panning or scrolling and are viewable across a wide range of devices (from smart phones, to tablets and even on desktop monitors).
Because of the way the code is written, responsive websites “respond to their environment” – the platform that they are running on. Whether a user opens your site on his laptop, his blackberry, his ipad or his preferred smartphone, the site will “know” what the platform is, and will adapt to provide the best user experience for it. What this means is that you will have one single website that serves double-duty – it will work both on a when people are using the internet through “traditional means” and when they are accessing it on their mobile devices – whatever one they are using.
How to Mobile Marketing
If you are building your first website from scratch, it really makes sense to create a site that will meet all of your needs. With a responsive website, your clients and customers will be able to easily access and navigate your site whether they are at home, on an iPad or tablet, or on their smartphones. When your website is responsive and mobile-ready, that means your presence will look great everywhere.
And what’s great about creating Responsive Websites today is that you don’t have to know a stitch of code to do it!
There are many different options available for creating a Responsive Website, but one of the simplest is to utilize the WordPress option that is available through a wide variety of hosting companies.
-Val Geerken @ www.wealthandmoney.net