Keep in mind that every traffic source is different. You determine good quality traffic through constant testing. If you are not testing and tweaking your campaigns, you are leaving a lot of money on the table. Determine if your landing pages performing well, split testing your landing pages to maximize your results. With that being said, there is a learning curve to PPC. I suggest start with small budget and test your results.
SEO on the other hand is like long term investment. You are essentially going to be bringing a lot of natural leads or clicks to your website by ranking high in the search engines like Google, Yahoo, and Bing. You will need to learn how to do SEO the right way, follow the SEO best practices and be vigilant when Google algorithms changes takes place. You can also outsource the SEO factor to people who provide SEO services. Bear in mind that it can take months, and in some cases up to a year or more to reach up to the first page of Google for natural results. But the result is well worth the investment.
So which method is better? It comes down to your time and budget. If you want traffic fast and have money to invest into PPC, PPC is a good option for you. If you don’t have a lot of money to invest into paid traffic, but you have time, then you probably want to put all your effort into doing SEO the right way.
Let’s take a closer look at SEO vs PPC below.
2) Do I have the time and patience for long term results?
If you know anything about long term savings and long term investment, SEO is similar to that. Running an SEO campaign and building backlinks can be daunting for some people. It requires ultimate patience because you won’t see results right way. It can take months before your content start showing up in search engines. One thing you want to consider is how competitive your keywords are. You can check on how competitive is the SERPs (Search Engine Results Pages) for the keywords you intend to use by entering your keywords to Google keywords tool, or keyword tools like Long Tail Pro. These tools will tell you how competitive your keywords are. It also provide you monthly local and global search for those particular keywords. I can tell you that content marketing is evergreen. So if you have the time, I highly suggest you seriously look into doing more SEO for your websites. Remember this can be outsourced too.
- Ongoing effort. Link building is important. What you need is relevant pages linking back to your website. This will help you very much in your SEO campaigns. As oppose to PPC.
- The biggest benefit from SEO is you will get highly targeted and high quality leads coming to your website for long time to come. Follow best practices and avoid blackhat methods.
- Slow Results.
SEO or PPC?
I would start with the questions above and see what makes the most sense for your business. Personally, I prefer to do both as they can be powerful when combined together. So, if you have the money to invest, I would do both to get immediate result, and invest on your long term results.
Comments below. 😉
Val Geerken @ WealthandMoney.net