Quick thoughts about MLM businesses

More people than ever are looking to supplement their income. There are so many network marketing (MLM companies) out there, but how do you decide which one to join?

Over the next few weeks, I will be writing in depth reviews about various business opportunities out there, including the good and the bad. But for now, I want to address this one question that I get from people often. “Is it possible to generate income from these MLM business opportunities?” My short answer, yes it is very possible. So here are my quick thoughts about MLM businesses

MLM is a legitimate business model despite what some people think. There are people who associate negative connotation when they hear the words “MLM” or “Multilevel Marketing”. The initial assumption is they are pyramid schemes. This is not true.  Here is the fine line and the primary difference… The first thing people ask you to do in a pyramid scheme is to pay a certain amount of money in order for you to start making money.  In most cases, pyramid schemes do not have products or services associated with it. This is not the case in MLM, because you only earn when you sell a product or provide a type of service.

There are various products or services offered in MLM companies. The products are usually ready to go to be shipped to your downlines or customers. In the digital network marketing companies however, you are looking at digital information products. These companies sell downloadable programs or information product. The biggest benefit to running an MLM business is that you have the company’s blueprint and marketing plan and you can earn commissions on a single effort.

The problem is most people are blinded with the ‘possible‘ benefits of MLM and how much money they can possibly make. The keyword here is “possibly“. The biggest mistake I see many people do is they start marketing to their close friends and family. While this can work, often times you will end up with some friction and may even be alienated by people who are more of acquaintances than friends or family.

It is important to know and be aware that there are downfalls associated with any business, this includes MLM businesses. The basic of all business is “selling” and you need to be prepared and be okay to do prospecting and talk to people. You need to be prepared that most people you sell to will say “No, thanks” to what you are selling. Working on a business is different than working for someone else, you need a GREAT deal of motivation and discipline to get your work done.

There are tons of MLM and business opportunities available. But before you venture or start a business, be sure to do extensive research of anything that you are interested in. Get all the relevant information, weigh in the good, the bad and most importantly, be ready to shape your mindset for success. You are required, to have a warrior mentality to be successful in the MLM industry.

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Why Mobile Marketing Is So Effective

Why Mobile Marketing Is So Effective

Mobile phone is considered one of the most personal gadgets, if not most personal gadget. Mobile phone keeps you connected anywhere, anytime with your friends and family. When it comes to business, the mobile industry has grown so fast within the last two years, and text SMS marketing has become a powerful way for businesses to communicate with their customers.

I invite you to read through the Nielsen’s Mobile Consumer Report earlier this year.

Let’s take a look at the stats below. In the US alone on average, there are over 764 texts being sent and received per month on a single user.
Over 94% of those text messages are also being read within the first three minutes.

“The average number of texts has gone up 566% in just two years according to Nielsen report, far surpassing the average number of calls, which has stayed nearly steady.”

“SMS text messaging is by far one of the fastest growing sectors in mobile advertising with 9.6 trillion messages sent in 2012 alone, according to Portio Research.”

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Text messaging has become one of the most effective ways to instantly connect with your clients/customers and leads.

When you compare the SMS open rates vs email open rates, the answer is clear where the trending is going. Mobile marketing is a great way to establish long term loyalty for local businesses like hair salon, restaurants, auto shops, and many others.

Mobile marketing is still fairly new in the online industry. But with more business owners turning to the Internet to grow their business, many more independent consultants and internet marketers offer their clients mobile marketing solutions. 

With all that said, here are some key reasons why mobile marketing is so effective:

  • There are billions of mobile phones owners. More consumers own mobile phones than computers now. Mobile users carry their phones everywhere. 😉 (The last time I left my phone at home, it felt as bad as when I forgot to bring my purse and drove around town!)
  • Highly targeted. You are getting people who are interested in what you have to say opt in with their mobile numbers. They are giving you permissions to send them text messages. Opt out is as simple as replying to the text message sent by you with “mute” or “stop”
  • Instantly delivered and your messages are being opened in a matter of minutes.
  • High open rate. Statistically proven that the open rates for SMS is at least three times more than email open rates.
  • Direct communication channel. Two way text messaging can increase customer retention and connect with them on a more personal basis.
  • Cost effective.  When compared to traditional advertising on TV and newspapers, PPC, PPV, SMS marketing is way cheaper.

 

This SMS platform is the full solution to mobile marketing and beyond.

 

 

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