How To Mobile Marketing

It is a given, whether you sell products online or not, that a solid internet presence is essential. Yet believe it or not, studies show that at least 46% of small businesses don’t have a website – a crazy statistic but unfortunately true.  But in today’s “on-the-go world” the reality is that a just having a traditional website alone is not enough. Websites that are made for laptop and PC viewing are simply not going to work on mobile devices. Consumers expect mobile-ready sites and will find something else if they are not mobile optimized.

How to Mobile Marketing

This question: “how to mobile marketing exactly?”comes up often. Many people are still confused when it comes to implementing mobile marketing strategy. The very first thing that you need to do is to make sure that your website is mobile friendly, or better yet, you need to create a stand alone mobile website. And you need to make sure that your site is cross-platform compatible. For example, a common beginner mistake is not taking into account that Flash doesn’t work on all platforms. Your mobile website shouldn’t be a duplicate of your regular website. Mobile versions should provide the key information in a format that is quick, easy and accessible. They should be “just the facts” – use less text and no long articles (which is a key strategy for traditional websites). Remember, they’re viewing your site on a small screen. Give users the option to view mobile or full version of your site– and let them choose what they need. If viewers like what they see and want to read more, they will save you in their favorites and check out your full website when they get to their bigger monitor.

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Mobile Marketing Starts With a Mobile Compatible Website.

Yes, creating a mobile website will require a little bit of extra work, but in the end it will definitely be worth it. Let’s take a look at some of the advantages and benefits that a mobile ready website can offer:

  • Mobile websites are accessible from anywhere as long as the person has an internet capable mobile device.
  • Done correctly, mobile websites are optimized for smart phones, so that they load faster and work well on smaller screens.
  • Mobile sites are SEO friendly which results in good rankings on search engines such as Google. Like traditional websites, they can be registered in online directories so your audience can find you easily.
  • Mobile websites allow customers to use Geo-location apps that identify nearby businesses, making you easier to find and leading to better chances of making a sale.
  • Mobile websites bridge the gap between online and offline advertising. By using Quick Release Codes (QR codes – those funny little squares you see popping up all over the place) in marketing materials, in print advertising campaigns or on product packaging, you can lead potential customers directly to your mobile website where they can learn more about you and register for on-going newsletters.
  • Mobile websites help companies build their brand identity and stand out from their competition. By having a mobile website, your target audience can find you when they are actively looking for what they need – and are typically ready to make a purchase.
  • A mobile website can be developed so that it acts like a mobile app, which makes it a more practical alternative than an actual app because mobile websites are cheaper and easier to maintain and more customer accessible.
  • Mobile websites are a symbol of today’s fast paced world and having a mobile website puts your business ahead of your competition that doesn’t have one.

Now that we have clearly demonstrated why your business requires a mobile website, let’s turn to the practical side of things – how to get one set up. There are several options for how you can set up your mobile website. In order of preference they are:

1 .   Going Mobile by Installing a Responsive Website

2 .   Going Mobile by Creating a Mobile Ready Website

3 .   Going Mobile by Adapting Your Existing Website

4.    If you are creating a mobile capture page, then you need to sign up with services like Auto Recruiting Platform that allows you to collect your leads mobile number for SMS campaigns.

The term “responsive website” is used to describe websites that are specifically designed for needs of mobile viewers. These sites provide an optimal viewing experience by offering things such as easy reading and navigation with a minimum amount of resizing, zooming/panning or scrolling and are viewable across a wide range of devices (from smart phones, to tablets and even on desktop monitors).

Because of the way the code is written, responsive websites “respond to their environment” – the platform that they are running on. Whether a user opens your site on his laptop, his blackberry, his ipad or his preferred smartphone, the site will “know” what the platform is, and will adapt to provide the best user experience for it.  What this means is that you will have one single website that serves double-duty – it will work both on a when people are using the internet through “traditional means” and when they are accessing it on their mobile devices – whatever one they are using.

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How to Mobile Marketing

If you are building your first website from scratch, it really makes sense to create a site that will meet all of your needs. With a responsive website, your clients and customers will be able to easily access and navigate your site whether they are at home, on an iPad or tablet, or on their smartphones. When your website is responsive and mobile-ready, that means your presence will look great everywhere.

And what’s great about creating Responsive Websites today is that you don’t have to know a stitch of code to do it!

There are many different options available for creating a Responsive Website, but one of the simplest is to utilize the WordPress option that is available through a wide variety of hosting companies.

 

-Val Geerken @ www.wealthandmoney.net

Email Marketing vs SMS Marketing

Email Marketing vs SMS Marketing

I figured I would share my game plan for 2014 and how I can help you more in your business. It involves scaling up my business and multiplying my income sources. But I have some bad news and good news and I want to cover both.

I have always preached that one should be building their subscribers list the moment they jump into Internet Marketing or doing some type of online business. Regardless what niche you’re in, your list is your asset. Who are you selling to otherwise? Like the saying “The money is in the list”  But let me ask you this…what good is it if your list isn’t responsive? They don’t open your emails, they don’t know you. And yet people only do business with someone they trust.

Here comes the bad news…email marketing is not as effective anymore. Internet Marketers have been fighting to get their emails delivered to subscribers’ inboxes. Unfortunately, the odds aren’t in Internet Marketers’/Online Entrepreneurs’ favors. A few individuals in this industry claim to have more than 50% email open rates recently, but I found something quite disturbing about this claim. They would send text messages (SMS) to their subscriber’s mobile phones to check out their emails for details. And wallaaaa….of course…the email open rates were through the roof! I don’t like people who claim something but do another thing. Perhaps many people did not notice this, but I did.

The moment I entered the industry, I chose to be an ethical and honest online entrepreneur. I made the decision to be different because of how much junk out there. I made the decision to truly deliver value and do what I can to contribute to the success of others in the online industry.

Now back to the point above…the truth is most marketers and online business owners aren’t able to get more than 20% of their emails opened in general. This is a painful fact.

 

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So Email Marketing or SMS Marketing?

Together with a few of my business partners and friends, we looked for a solution to help fellow marketers and online business owners. In fact I don’t come in here to promote this to you as my subscriber until now because I wanted to make sure this is what it says it is. I took the time to experienced the system and, allow me to share this with you.

The solution to this problem is SMS based marketing with SMS marketing Services such as Auto Recruiting Platform. Mobile marketing is still considerably new. The mobile industry is HUGE. I can’t even begin to tell you how big this industry is…studies have shown and proven that more people use smartphones than computers now. This is just the beginning. Like anyone who jumped onto doing online business via email marketing over a decade ago, the ones who jumped onto mobile marketing now are the ones who won’t have to worry about marketing in the years to come.

Here comes the exciting part: Over 98% of SMS Marketing messages are opened and read. And as high as 94% of these messages are being read by subscribers within the first three minutes.

This is the good news: complement your email marketing with SMS Mobile marketing. If you already have a business now and already building a list, compare the results to when you send text messages to your prospects/leads, clients. Etc.

Check out this page where I go in depths about this SMS Marketing Platform that happens to be a Business in a Box all on its own.

It doesn’t matter if you already have a business.
It doesn’t matter if you don’t have a business.

It doesn’t matter if you’re a veteran and expert in this industry.
It doesn’t matter if you’re still a newbie.

It doesn’t matter if you already have a subscribers list.
It doesn’t matter if you don’t have a subscribers list.

It doesn’t matter what your background is.

Bottom line, you need this marketing system if you’re doing business. This is your biggest weapon to dominate 2014. You can promote ANYTHING…EASILY.You’re looking at responsive leads, responsive people who’re ready to do business with you anytime. You might as well call this your own ATM machine. :)

I can tell you one thing for sure. This is the last thing you’ll ever need to help you generate true income online.

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So, who is the winner when it comes to marketing now and the very near future? Email marketing vs SMS marketing.  The winner in my opinion, without the slightest doubt is clearly SMS/Text Marketing.

I invite you to partner up with me on Auto Recruiting Platform. Opt in with your number and go through the funnels yourself to see why this is the biggest thing you don’t want to miss.

I don’t like to brag just so you know (loathe it with every fiber of my being).  But this gives you an idea on who you’re looking to partner with.

Auto Recruiting Platform Earner

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