Why Mobile Marketing Is So Effective

Why Mobile Marketing Is So Effective

Mobile phone is considered one of the most personal gadgets, if not most personal gadget. Mobile phone keeps you connected anywhere, anytime with your friends and family. When it comes to business, the mobile industry has grown so fast within the last two years, and text SMS marketing has become a powerful way for businesses to communicate with their customers.

I invite you to read through the Nielsen’s Mobile Consumer Report earlier this year.

Let’s take a look at the stats below. In the US alone on average, there are over 764 texts being sent and received per month on a single user.
Over 94% of those text messages are also being read within the first three minutes.

“The average number of texts has gone up 566% in just two years according to Nielsen report, far surpassing the average number of calls, which has stayed nearly steady.”

“SMS text messaging is by far one of the fastest growing sectors in mobile advertising with 9.6 trillion messages sent in 2012 alone, according to Portio Research.”

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Text messaging has become one of the most effective ways to instantly connect with your clients/customers and leads.

When you compare the SMS open rates vs email open rates, the answer is clear where the trending is going. Mobile marketing is a great way to establish long term loyalty for local businesses like hair salon, restaurants, auto shops, and many others.

Mobile marketing is still fairly new in the online industry. But with more business owners turning to the Internet to grow their business, many more independent consultants and internet marketers offer their clients mobile marketing solutions. 

With all that said, here are some key reasons why mobile marketing is so effective:

  • There are billions of mobile phones owners. More consumers own mobile phones than computers now. Mobile users carry their phones everywhere. 😉 (The last time I left my phone at home, it felt as bad as when I forgot to bring my purse and drove around town!)
  • Highly targeted. You are getting people who are interested in what you have to say opt in with their mobile numbers. They are giving you permissions to send them text messages. Opt out is as simple as replying to the text message sent by you with “mute” or “stop”
  • Instantly delivered and your messages are being opened in a matter of minutes.
  • High open rate. Statistically proven that the open rates for SMS is at least three times more than email open rates.
  • Direct communication channel. Two way text messaging can increase customer retention and connect with them on a more personal basis.
  • Cost effective.  When compared to traditional advertising on TV and newspapers, PPC, PPV, SMS marketing is way cheaper.

 

This SMS platform is the full solution to mobile marketing and beyond.

 

 

SMS Marketing VS Email Marketing

SMS Marketing VS Email Marketing

SMS Marketing VS Email Marketing

SMS Marketing VS Email Marketing

There has been a number of studies around SMS Marketing vs Email Marketing lately. So I thought of writing this and share how this can affect your business.

If you are going to stay around Internet Marketing or run your Online Business for the long haul, then you want to read this entire post. The comparison probably will force you to re-think how you want to communicate with your audience. If you have been struggling to make sales in your business, it will be beneficial for you to look into SMS Marketing early.

Email marketing has gotten to be more challenging than ever for Internet Marketers and small business owners. You have to decide where to spend your advertising budget each month. You also need to thoroughly think about how you want to communicate with your subscribers, leads or clients via your newsletters.  Recent studies have shown that the read rates for emails are not more than 20% and this number continues to decline.  With that said, I am going to give you an example to illustrate how this affects your business.

– Based on that 20% open rates (assuming if you get that at all), and you blast out 100 emails, 80 of them are not even going to be read by your subscribers, leads or clients. Leaving you with only 20 people reading your emails.

– And out of that 20 people, not everyone are going to click on your links or even check out whatever you’re trying to sell them.

– Let’s just assume a modest number of 10 people click on your links. Did you know that not all of them are going to buy?

– Let’s break it down further more…out of those 10 people, you would be lucky to have one to three buyers for your offer. In fact it is not surprising if you don’t even get sales with poor email open rates.

It is unfortunate but it is a fact…I am the girl who just says everything as it is. Internet marketing is all about numbers.

Let me ask you, how many times have you received an email and delete it before even reading it? That is because people refer to email marketing as spams. If you have been in online business, maybe it is time to be honest with yourself and re-think how you want to communicate digitally.

In comparison to email marketing, here is the break down on SMS marketing…

99% of mobile phone owners use text messages. 90% of the time people have their mobile phones within their arms reach (at all times). 94% of the time text messages are being read within the first three minutes.

It is fact that you need both traffic and leads that convert. No matter what you are trying to sell you need highly targeted audience and people who read your messages. From there, again it is all a numbers game.

This is why you want non-stop traffic and non-stop leads coming to you. 

Auto Recruiting Platform does it all for you. Highly targeted traffic that converts to leads. Leads that converts to buyers. And these are much higher quality leads than email audience. These are people who are ready to do business with you, and they give you the permission to send them text messages.  This is by far the best platform I have seen that happens to be a complete marketing solution for business owners.

The best part? SMS marketing is short and to the point. You don’t have to write a lengthy email newsletter. It’s like tweeting on Twitter in a way. 😉

This is the platform that all businesses online and offline need and will want to pay for. Imagine if your local dentist can blast this kind of messages:

“Get the smile you deserve. Free teeth whitening after initial check-up. $250 value. Call today. 555-555-5555” 

 Or if you want to promote your primary online business:

“Want to start a business? [URL] Click here to find out how I did it” 

 See how simple it is with text marketing?

This is your chance to get in at the ground level and take advantage of the benefits of becoming a founding member.

You have nothing to lose, check out Auto Recruiting Platform and watch the presentation. You will see why this is the ultimate platform that can quadruple, tenfold your sales in 2014 and beyond.

So what do you think the winner is? SMS Marketing vs Email Marketing ? You will know the answer once you watch the presentation. This maybe your answer to run a successful online business. 😉

 

 

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