What Is Mobile Marketing

Lots of people still wonder what mobile marketing is all about. So I will be writing a series of mobile marketing articles, starting with this first part.

Mobile marketing is a subset of internet or online marketing. Put quite simply, it refers to anything you do to promote your business to potential clients and customers while they are “on the go.” This type of marketing combines a system of creating a mobile online presence and sending targeted permission-based messages, utilizing a variety of methods such as texts, pictures, videos, and “mobile coupons” or QR codes. Mobile marketing enables businesses to reach potential customers “where they live” — and today, that’s very frequently online and on-the-go.

 

Mobile Marketing

What is Mobile Marketing

While people are still using laptops and PCs; gone are the days when these are the only way for people to go online. With the wide-spread availability of smart phones and tablets, behaviors have changed and today people are literally spending a lot more time accessing the internet through their mobile devices than on traditional computers. Studies report that cell phone usage will reach 7 billion users world-wide at the end of 2014. That number will continue to grow. Mobile Marketing is HUGE.

If you are not currently utilizing some type of mobile marketing strategy, you are missing out on a tremendous opportunity to get more prospective customers and sales by reaching out to your target audience where they are spending most of their “online” time. In today’s world, mobile devices have almost become an indispensable part of every day life.

Released in May 2013, Google’s Our Mobile Planet: Understanding the Mobile Consumer report provides some powerful numbers about how much people have come to rely on their mobile devices. In the United States 83% of people surveyed reported that they never leave home without their smartphones. But that doesn’t mean that they only use them when they are on the go – 96% of people use their devices when they are at home.

As a matter of fact, survey after survey shows that people access their mobile phones just about everywhere – including unlikely places such as at weddings, funerals and even in the bathroom (you may have done it too!) ;). In fact there were studies that shown that 19% of smartphone users broke their phones while in the bathroom. Well, that says a lot about mobile isn’t it? 😉

what-is-mobile-marketing-bathroom

 

One study even found that 91% of smart phone users pretty much always have their device within an arm’s reach away (Source).

According to the 2103 Google study:

  • Smartphones have become an indispensable part of our daily lives. Smartphone penetration has risen to 56% of the population and these smartphone owners are becoming increasingly reliant on their devices. 67% access the Internet every day on their smartphone and most never leave home without it.
  • Smartphones have transformed consumer behavior. Mobile search, video, app usage and social networking are prolific. Smartphone users are multi-tasking their media with 82% using their phone while doing other things such as watching TV (53%).
  • Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.

These findings, as well as those from numerous other reports, prove that that if you are looking for a highly effective way to reach your target audience, then you need to connect with them where they are spending a large percentage of their time: mobile devices.

Evidence from Google’s 2012 report Our Mobile Planet: Global Smartphone Users makes it clear that there is definite “buying power” in these little hand-held devices. Let’s take a look. In the US alone:

  • 92% of users report that they use their smart phones to conduct local searches. Of these, 21% acted on that information by making a purchase from the business online and 25% made a purchase in-store.
  • 51% of people surveyed said that they had called a business that they looked up, 49% researched businesses on a map, 48% said they visited the actual business and 47% went to the business website – all after conducting a search from their mobile device.
  • 63% of mobile shoppers state that they make monthly purchases directly from their smartphone rather than going to their laptop or pc.
  • A significant number stated their smartphone has a direct result on their buying decisions. 39% carry their mobile devices specifically so they can research information and compare products – with 32% reporting they changed their mind about a product while in a store because of information they found on their mobile device.

So at this point, it should be clear that mobile marketing provides a great opportunity for the growth of your business, but you may be wondering “Can I afford it?”

Believe it or not, mobile marketing is not expensive at all.  The first step is to make sure that you have a website that is mobile optimized. In terms of ROI, mobile marketing can be much less expensive than traditional advertising methods. I personally like Mobile SMS marketing as it has proven to be more efficient when reaching targeted audience. You know where they spend their time at. 😉

With mobile marketing you don’t have to worry about things like “what is the best time to send my email so that it doesn’t get buried in the inbox?” or “how can I make sure that people see my banner ad?”

what-is-mobile-marketing

More to come on “what is mobile marketing” in my next post.

 

Why Mobile Marketing Is So Effective

Why Mobile Marketing Is So Effective

Mobile phone is considered one of the most personal gadgets, if not most personal gadget. Mobile phone keeps you connected anywhere, anytime with your friends and family. When it comes to business, the mobile industry has grown so fast within the last two years, and text SMS marketing has become a powerful way for businesses to communicate with their customers.

I invite you to read through the Nielsen’s Mobile Consumer Report earlier this year.

Let’s take a look at the stats below. In the US alone on average, there are over 764 texts being sent and received per month on a single user.
Over 94% of those text messages are also being read within the first three minutes.

“The average number of texts has gone up 566% in just two years according to Nielsen report, far surpassing the average number of calls, which has stayed nearly steady.”

“SMS text messaging is by far one of the fastest growing sectors in mobile advertising with 9.6 trillion messages sent in 2012 alone, according to Portio Research.”

700plustexts

Text messaging has become one of the most effective ways to instantly connect with your clients/customers and leads.

When you compare the SMS open rates vs email open rates, the answer is clear where the trending is going. Mobile marketing is a great way to establish long term loyalty for local businesses like hair salon, restaurants, auto shops, and many others.

Mobile marketing is still fairly new in the online industry. But with more business owners turning to the Internet to grow their business, many more independent consultants and internet marketers offer their clients mobile marketing solutions. 

With all that said, here are some key reasons why mobile marketing is so effective:

  • There are billions of mobile phones owners. More consumers own mobile phones than computers now. Mobile users carry their phones everywhere. 😉 (The last time I left my phone at home, it felt as bad as when I forgot to bring my purse and drove around town!)
  • Highly targeted. You are getting people who are interested in what you have to say opt in with their mobile numbers. They are giving you permissions to send them text messages. Opt out is as simple as replying to the text message sent by you with “mute” or “stop”
  • Instantly delivered and your messages are being opened in a matter of minutes.
  • High open rate. Statistically proven that the open rates for SMS is at least three times more than email open rates.
  • Direct communication channel. Two way text messaging can increase customer retention and connect with them on a more personal basis.
  • Cost effective.  When compared to traditional advertising on TV and newspapers, PPC, PPV, SMS marketing is way cheaper.

 

This SMS platform is the full solution to mobile marketing and beyond.

 

 

SMS Marketing VS Email Marketing

SMS Marketing VS Email Marketing

SMS Marketing VS Email Marketing

SMS Marketing VS Email Marketing

There has been a number of studies around SMS Marketing vs Email Marketing lately. So I thought of writing this and share how this can affect your business.

If you are going to stay around Internet Marketing or run your Online Business for the long haul, then you want to read this entire post. The comparison probably will force you to re-think how you want to communicate with your audience. If you have been struggling to make sales in your business, it will be beneficial for you to look into SMS Marketing early.

Email marketing has gotten to be more challenging than ever for Internet Marketers and small business owners. You have to decide where to spend your advertising budget each month. You also need to thoroughly think about how you want to communicate with your subscribers, leads or clients via your newsletters.  Recent studies have shown that the read rates for emails are not more than 20% and this number continues to decline.  With that said, I am going to give you an example to illustrate how this affects your business.

– Based on that 20% open rates (assuming if you get that at all), and you blast out 100 emails, 80 of them are not even going to be read by your subscribers, leads or clients. Leaving you with only 20 people reading your emails.

– And out of that 20 people, not everyone are going to click on your links or even check out whatever you’re trying to sell them.

– Let’s just assume a modest number of 10 people click on your links. Did you know that not all of them are going to buy?

– Let’s break it down further more…out of those 10 people, you would be lucky to have one to three buyers for your offer. In fact it is not surprising if you don’t even get sales with poor email open rates.

It is unfortunate but it is a fact…I am the girl who just says everything as it is. Internet marketing is all about numbers.

Let me ask you, how many times have you received an email and delete it before even reading it? That is because people refer to email marketing as spams. If you have been in online business, maybe it is time to be honest with yourself and re-think how you want to communicate digitally.

In comparison to email marketing, here is the break down on SMS marketing…

99% of mobile phone owners use text messages. 90% of the time people have their mobile phones within their arms reach (at all times). 94% of the time text messages are being read within the first three minutes.

It is fact that you need both traffic and leads that convert. No matter what you are trying to sell you need highly targeted audience and people who read your messages. From there, again it is all a numbers game.

This is why you want non-stop traffic and non-stop leads coming to you. 

Auto Recruiting Platform does it all for you. Highly targeted traffic that converts to leads. Leads that converts to buyers. And these are much higher quality leads than email audience. These are people who are ready to do business with you, and they give you the permission to send them text messages.  This is by far the best platform I have seen that happens to be a complete marketing solution for business owners.

The best part? SMS marketing is short and to the point. You don’t have to write a lengthy email newsletter. It’s like tweeting on Twitter in a way. 😉

This is the platform that all businesses online and offline need and will want to pay for. Imagine if your local dentist can blast this kind of messages:

“Get the smile you deserve. Free teeth whitening after initial check-up. $250 value. Call today. 555-555-5555” 

 Or if you want to promote your primary online business:

“Want to start a business? [URL] Click here to find out how I did it” 

 See how simple it is with text marketing?

This is your chance to get in at the ground level and take advantage of the benefits of becoming a founding member.

You have nothing to lose, check out Auto Recruiting Platform and watch the presentation. You will see why this is the ultimate platform that can quadruple, tenfold your sales in 2014 and beyond.

So what do you think the winner is? SMS Marketing vs Email Marketing ? You will know the answer once you watch the presentation. This maybe your answer to run a successful online business. 😉

 

 

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