How To Mobile Marketing

It is a given, whether you sell products online or not, that a solid internet presence is essential. Yet believe it or not, studies show that at least 46% of small businesses don’t have a website – a crazy statistic but unfortunately true.  But in today’s “on-the-go world” the reality is that a just having a traditional website alone is not enough. Websites that are made for laptop and PC viewing are simply not going to work on mobile devices. Consumers expect mobile-ready sites and will find something else if they are not mobile optimized.

How to Mobile Marketing

This question: “how to mobile marketing exactly?”comes up often. Many people are still confused when it comes to implementing mobile marketing strategy. The very first thing that you need to do is to make sure that your website is mobile friendly, or better yet, you need to create a stand alone mobile website. And you need to make sure that your site is cross-platform compatible. For example, a common beginner mistake is not taking into account that Flash doesn’t work on all platforms. Your mobile website shouldn’t be a duplicate of your regular website. Mobile versions should provide the key information in a format that is quick, easy and accessible. They should be “just the facts” – use less text and no long articles (which is a key strategy for traditional websites). Remember, they’re viewing your site on a small screen. Give users the option to view mobile or full version of your site– and let them choose what they need. If viewers like what they see and want to read more, they will save you in their favorites and check out your full website when they get to their bigger monitor.

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Mobile Marketing Starts With a Mobile Compatible Website.

Yes, creating a mobile website will require a little bit of extra work, but in the end it will definitely be worth it. Let’s take a look at some of the advantages and benefits that a mobile ready website can offer:

  • Mobile websites are accessible from anywhere as long as the person has an internet capable mobile device.
  • Done correctly, mobile websites are optimized for smart phones, so that they load faster and work well on smaller screens.
  • Mobile sites are SEO friendly which results in good rankings on search engines such as Google. Like traditional websites, they can be registered in online directories so your audience can find you easily.
  • Mobile websites allow customers to use Geo-location apps that identify nearby businesses, making you easier to find and leading to better chances of making a sale.
  • Mobile websites bridge the gap between online and offline advertising. By using Quick Release Codes (QR codes – those funny little squares you see popping up all over the place) in marketing materials, in print advertising campaigns or on product packaging, you can lead potential customers directly to your mobile website where they can learn more about you and register for on-going newsletters.
  • Mobile websites help companies build their brand identity and stand out from their competition. By having a mobile website, your target audience can find you when they are actively looking for what they need – and are typically ready to make a purchase.
  • A mobile website can be developed so that it acts like a mobile app, which makes it a more practical alternative than an actual app because mobile websites are cheaper and easier to maintain and more customer accessible.
  • Mobile websites are a symbol of today’s fast paced world and having a mobile website puts your business ahead of your competition that doesn’t have one.

Now that we have clearly demonstrated why your business requires a mobile website, let’s turn to the practical side of things – how to get one set up. There are several options for how you can set up your mobile website. In order of preference they are:

1 .   Going Mobile by Installing a Responsive Website

2 .   Going Mobile by Creating a Mobile Ready Website

3 .   Going Mobile by Adapting Your Existing Website

4.    If you are creating a mobile capture page, then you need to sign up with services like Auto Recruiting Platform that allows you to collect your leads mobile number for SMS campaigns.

The term “responsive website” is used to describe websites that are specifically designed for needs of mobile viewers. These sites provide an optimal viewing experience by offering things such as easy reading and navigation with a minimum amount of resizing, zooming/panning or scrolling and are viewable across a wide range of devices (from smart phones, to tablets and even on desktop monitors).

Because of the way the code is written, responsive websites “respond to their environment” – the platform that they are running on. Whether a user opens your site on his laptop, his blackberry, his ipad or his preferred smartphone, the site will “know” what the platform is, and will adapt to provide the best user experience for it.  What this means is that you will have one single website that serves double-duty – it will work both on a when people are using the internet through “traditional means” and when they are accessing it on their mobile devices – whatever one they are using.

Mobile-Marketing

How to Mobile Marketing

If you are building your first website from scratch, it really makes sense to create a site that will meet all of your needs. With a responsive website, your clients and customers will be able to easily access and navigate your site whether they are at home, on an iPad or tablet, or on their smartphones. When your website is responsive and mobile-ready, that means your presence will look great everywhere.

And what’s great about creating Responsive Websites today is that you don’t have to know a stitch of code to do it!

There are many different options available for creating a Responsive Website, but one of the simplest is to utilize the WordPress option that is available through a wide variety of hosting companies.

 

-Val Geerken @ www.wealthandmoney.net

What Is Mobile Marketing

Lots of people still wonder what mobile marketing is all about. So I will be writing a series of mobile marketing articles, starting with this first part.

Mobile marketing is a subset of internet or online marketing. Put quite simply, it refers to anything you do to promote your business to potential clients and customers while they are “on the go.” This type of marketing combines a system of creating a mobile online presence and sending targeted permission-based messages, utilizing a variety of methods such as texts, pictures, videos, and “mobile coupons” or QR codes. Mobile marketing enables businesses to reach potential customers “where they live” — and today, that’s very frequently online and on-the-go.

 

Mobile Marketing

What is Mobile Marketing

While people are still using laptops and PCs; gone are the days when these are the only way for people to go online. With the wide-spread availability of smart phones and tablets, behaviors have changed and today people are literally spending a lot more time accessing the internet through their mobile devices than on traditional computers. Studies report that cell phone usage will reach 7 billion users world-wide at the end of 2014. That number will continue to grow. Mobile Marketing is HUGE.

If you are not currently utilizing some type of mobile marketing strategy, you are missing out on a tremendous opportunity to get more prospective customers and sales by reaching out to your target audience where they are spending most of their “online” time. In today’s world, mobile devices have almost become an indispensable part of every day life.

Released in May 2013, Google’s Our Mobile Planet: Understanding the Mobile Consumer report provides some powerful numbers about how much people have come to rely on their mobile devices. In the United States 83% of people surveyed reported that they never leave home without their smartphones. But that doesn’t mean that they only use them when they are on the go – 96% of people use their devices when they are at home.

As a matter of fact, survey after survey shows that people access their mobile phones just about everywhere – including unlikely places such as at weddings, funerals and even in the bathroom (you may have done it too!) ;). In fact there were studies that shown that 19% of smartphone users broke their phones while in the bathroom. Well, that says a lot about mobile isn’t it? 😉

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One study even found that 91% of smart phone users pretty much always have their device within an arm’s reach away (Source).

According to the 2103 Google study:

  • Smartphones have become an indispensable part of our daily lives. Smartphone penetration has risen to 56% of the population and these smartphone owners are becoming increasingly reliant on their devices. 67% access the Internet every day on their smartphone and most never leave home without it.
  • Smartphones have transformed consumer behavior. Mobile search, video, app usage and social networking are prolific. Smartphone users are multi-tasking their media with 82% using their phone while doing other things such as watching TV (53%).
  • Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.

These findings, as well as those from numerous other reports, prove that that if you are looking for a highly effective way to reach your target audience, then you need to connect with them where they are spending a large percentage of their time: mobile devices.

Evidence from Google’s 2012 report Our Mobile Planet: Global Smartphone Users makes it clear that there is definite “buying power” in these little hand-held devices. Let’s take a look. In the US alone:

  • 92% of users report that they use their smart phones to conduct local searches. Of these, 21% acted on that information by making a purchase from the business online and 25% made a purchase in-store.
  • 51% of people surveyed said that they had called a business that they looked up, 49% researched businesses on a map, 48% said they visited the actual business and 47% went to the business website – all after conducting a search from their mobile device.
  • 63% of mobile shoppers state that they make monthly purchases directly from their smartphone rather than going to their laptop or pc.
  • A significant number stated their smartphone has a direct result on their buying decisions. 39% carry their mobile devices specifically so they can research information and compare products – with 32% reporting they changed their mind about a product while in a store because of information they found on their mobile device.

So at this point, it should be clear that mobile marketing provides a great opportunity for the growth of your business, but you may be wondering “Can I afford it?”

Believe it or not, mobile marketing is not expensive at all.  The first step is to make sure that you have a website that is mobile optimized. In terms of ROI, mobile marketing can be much less expensive than traditional advertising methods. I personally like Mobile SMS marketing as it has proven to be more efficient when reaching targeted audience. You know where they spend their time at. 😉

With mobile marketing you don’t have to worry about things like “what is the best time to send my email so that it doesn’t get buried in the inbox?” or “how can I make sure that people see my banner ad?”

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More to come on “what is mobile marketing” in my next post.

 

My First Week In 2014

I hope you had a good start into the New Year. My first week in 2014…has been interestingly bad and good.

I got into accident on Thursday, just two days into the New year.
I was preparing dinner when my husband called and said he couldn’t get his car to start on the way home. He asked me to pick him up so he can jumpstart his car with our other car. He successfully jumpstarted his car, but I did not have a good feeling about his car, so my husband and I switched cars. He drove the other car with our daughter in it.
I drove slowly as it rained, but right at the stoplight, I couldn’t stop the car! The break just was not working! I panicked. I hit the car in front of me. :(
Fortunately, there wasn’t any major damage to either car, just minor scratches. Unbelievable! It could of been a lot worse. Thankfully neither I nor the other lady got hurt either.
The brake “miraculously” started working right after the accident. But nonetheless, we are taking the car for a service this weekend. I honestly don’t know what to think about what happened with the brake. From the accident standpoint, I was clearly at fault even though there was an obvious issue with the brake. But the lady was very friendly even though her car was hit. She asked me if I was okay and handed another umbrella to me. She was very understanding about the whole situation and we parted ways after exchanging personal information.  I don’t know what to think about what happened, it just didn’t make sense.  But I am a firm believer in karma.
So yesterday we finally found a way to settle the situation, and we agreed to pay the damage to her car. Guess what, during our phone conversation, she told me “I’ve been in your shoes before, and I’m a firm believer in karma” wow….I was stunned and I couldn’t believe what I heard!
Maybe it was not a coincidence after all. There may always be a reason why we would cross path, even in such unfortunate circumstance. I believe there is a stronger reason why the accident had to happen. The whole situation was settled easily without any issues whatsoever.
That was the semi bad news…
Now the good news…and good news for you as well in fact.
I hope you are ready to see how much success and improved results in 2014 you will achieve when you make the decision to work with me.
I want to track back to what I’ve mentioned just before the holiday started last year. I have been testing how SMS marketing really works. I have a few case studies on this and I have been literally blown away by the test results. I know you too will be blown away at what SMS marketing can do for you/your business. (Read my other post about Email Marketing vs SMS Marketing)
If you already have an online business like Empower Network, Pure Leverage, Power Lead System, MOBE, DSD, run your own offline business, run your consulting business or already are a rockstar Internet Marketer, you still want to look into doing SMS marketing… Why? Because the money is in the list. But what good is your list if you don’t have responses and no one actually opens your emails? I was able to downsell or upsell through casual texting…easily! This is why mobile marketing is so effective.
My leads became my friends, they confided in me, some of them are actually consultants and have been in the Internet Marketing industry for years!  Some of them are struggling Internet Marketers who have yet to see results. They appreciated the fact that I was a real person whom they can actually talk to.
In the next few posts I am going to reveal how I broke the ice with my leads, and how SMS marketing has truly helped my business. My first week in 2014 has definitely been great to me. I am grateful for what I have.  I can’t wait to see the rest of this year to unfold!
My 2014
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