SEO vs PPC

 

Keep in mind that every traffic source is different. You determine good quality traffic through constant testing.  If you are not testing and tweaking your campaigns, you are leaving a lot of money on the table. Determine if your landing pages performing well, split testing your landing pages to maximize your results. With that being said, there is a learning curve to PPC. I suggest start with small budget and test your results.

SEO on the other hand is like long term investment. You are essentially going to be bringing a lot of natural leads or clicks to your website by ranking high in the search engines like Google, Yahoo, and Bing. You will need to learn how to do SEO the right way, follow the SEO best practices and be vigilant when Google algorithms changes takes place. You can also outsource the SEO factor to people who provide SEO services. Bear in mind that it can take months, and in some cases up to a year or more to reach up to the first page of Google for natural results. But the result is well worth the investment.

So which method is better? It comes down to your time and budget. If you want traffic fast and have money to invest into PPC, PPC is a good option for you. If you don’t have a lot of money to invest into paid traffic, but you have time, then you probably want to put all your effort into doing SEO the right way.

 

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 2) Do I have the time and patience for long term results?

If you know anything about long term savings and long term investment, SEO is similar to that. Running an SEO campaign and building backlinks can be daunting for some people. It requires ultimate patience because you won’t see results right way. It can take months before your content start showing up in search engines. One thing you want to consider is how competitive your keywords are.  You can check on how competitive is the SERPs (Search Engine Results Pages) for the keywords you intend to use by entering your keywords to Google keywords tool, or keyword tools like Long Tail Pro. These tools will tell you how competitive your keywords are. It also provide you monthly local and global search for those particular keywords.   I can tell you that content marketing is evergreen. So if you have the time, I highly suggest you seriously look into doing more SEO for your websites. Remember this can be outsourced too.

  • Ongoing effort. Link building is important. What you need is relevant pages linking back to your website. This will help you very much in your SEO campaigns.  As oppose to PPC.
  • The biggest benefit from SEO is you will get highly targeted and high quality leads coming to your website for long time to come. Follow best practices and avoid blackhat methods.
  • Slow Results.

SEO or PPC?

I would start with the questions above and see what makes the most sense for your business. Personally, I prefer to do both as they can be powerful when combined together. So, if you have the money to invest, I would do both to get immediate result, and invest on your long term results.

Comments below. 😉

Val Geerken @ WealthandMoney.net

How To YouTube Marketing

How To YouTube Marketing

how-to-youtube-marketing

Here is the Webinar Replay to “How To YouTube Marketing” that Matt and I hosted earlier tonight. If you are not doing YouTube Video Marketing for your business, you are leaving a lot of money on the table. We covered the basics of Video Marketing and quick tips on how to make your first video easily.

Here are some quick tips to “How To YouTube Marketing” the easy way

1) Brainstorm for ideas for topics or products that already have massive momentum behind them.

2) Research what keywords you want to use. Just like blogging you want to put a little bit of thoughts and research into your videos.

3) Create your video.  Make sure it is formatted into .mp4 (smaller in size and easier to stream for people with slower internet connections). Make sure to name your video with your keywords.  For example, if you were going to write a review on iPhone 6 , your video should be written with something like this format: iphone-6-review.mp4 before you upload to your video to your channel.

4) Description. Start with your Link at the top, followed by good description filled with good content and make sure it is keyword rich. Make sure to have relevant tags to your video.

5) Enable caption. Not many people utilize this, but this is Google literally transcribing your video into text. This is yet another important factor to ranking your video.

6) Use Annotations for Active calls to action – to lead them to check out your website. Keep in mind you cannot use annotations to lead people to your website, but you can use annotations to get people’s attention for the next step.

7) Embed your video to your blog – This is another signal that YouTube gets for your video to get better rankings. This is the reason why blog+videos combination is so powerful.

8) Blast backlinks to your YouTube Video.

9) Comment on other people’s videos.

If you have been thinking to create a video and get involved in video marketing, there is no reason not do it now. You have these How To YouTube Marketing quick tips laid out in front of you. If you want to see more “how to youtube marketing” tutorials in depth, click here to check out my 10 Days bootcamp series where I virtually take you by the hands to create a full time living from the comfort of your own home.

I am going to share a little insight into my business now. I made nice profits from small affiliates websites and mini niche websites. It was fun when I started doing it, but I hated it after a while. Then I found my sweet spot in 2010, I made a good living off a single business model: Dropshipping. I never had to do videos. You can say I was in my “comfort zone”.  After several years of doing the same business,  I wanted to expand my online business and automate the process. This was the time I realized something needed to be done.  This way I could have more time freedom with my family, and to eventually do more international charity trips.

I am going to tell you right now that you won’t be great at creating videos overnight.  If you have seen my videos or attended any of my webinars, you would have noticed the difference. Heck, I still stutter and sometimes still lost in train of thoughts especially with a little one around. On top of that I have an accent and I used to constantly worry that people may have a hard time understanding me through my videos or webinars.  I was constantly worried of being judged.  Until my mentor smacked me in the head (well he did not really do that but that was how I felt!), and told me:

Get out of your comfort zone if you want to be in the top 1% income club“.

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I realized then that there was no way I could please everyone and I had to do what needed to be done.  I pushed myself beyond my comfort zone. Everyday I challenge myself to be better.  The more I do it, the more natural I become. I have faith that you can do the same.

I hope these tips have been helpful to you, leave a comment below. 😉

 

 

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